For people with strong life purpose, making healthier choices may take less effort

Why do some people easily meet their fitness goals and love eating healthy foods while others struggle to do either? New research indicates that people with a stronger sense of life purpose are more likely to respond positively to health messages and experience less activity in brain regions associated with conflict processing when exposed to these messages.

from Latest Science News -- ScienceDaily http://bit.ly/2vZp5l0